Logo
Subscribe
Search
HOME
ARCHIVE
Oliver Buchannon
Sam C.

🚀 A Growth Marketer with $100M+ in ad spend, curating the most important B2C marketing news.


😲 Meta’s Biggest Update Since Andromeda, The Gruen Effect, Do Faces Actually Hurt Thumbnails?

😲 Meta’s Biggest Update Since Andromeda, The Gruen Effect, Do Faces Actually Hurt Thumbnails?

Plus: How social media is reshaping power in the C-suite, 6 content marketing mistakes, TikTok Shop’s latest push, and more.

🧠 Search × Social Synergy, Email That Converts, Nude Project’s €30M Strategy

🧠 Search × Social Synergy, Email That Converts, Nude Project’s €30M Strategy

Plus: What TikTok's survival in the US means to marketers, Snapchat vs WhatsApp AI comparison, why geolocation ads convert better, and more.

🤖 Google Reveals How to Win AI Search, Impact of Ambiguity, YouTube’s AI Clones

🤖 Google Reveals How to Win AI Search, Impact of Ambiguity, YouTube’s AI Clones

Plus: Google Ads structure that actually scales in 2026, 3 CRO lessons, the rise of brand-built entertainment, and more.

📧 Gmail Cracks Down, Emotion as a KPI, Why Asking Beats Giving

📧 Gmail Cracks Down, Emotion as a KPI, Why Asking Beats Giving

Plus: GEO isn’t SEO’s replacement, YouTube’s podcast ad problem, Meta turning AI chats into data, and more.

👀 How to Win Clicks on YouTube, TikTok Shop’s Real Playbook, Email Trends for 2026

👀 How to Win Clicks on YouTube, TikTok Shop’s Real Playbook, Email Trends for 2026

Plus: Dentsu on where agencies still add value, Google’s AI shopping changes for ecommerce, and why trust is the biggest conversion barrier in the EU, and more.

🚀 Scale Meta Ads Post-Andromeda, Retention as a Growth Engine, 5 Smarter Ways to Do Content

🚀 Scale Meta Ads Post-Andromeda, Retention as a Growth Engine, 5 Smarter Ways to Do Content

Plus: YouTube’s new brand partner access, SEO strategy with a product mindset, X posts higher revenue, and more.

⚠️ 3 AI Tests That Failed, Meta’s AI-Powered Ads, Smarter Google Shopping Titles

⚠️ 3 AI Tests That Failed, Meta’s AI-Powered Ads, Smarter Google Shopping Titles

Plus: Reddit verification, HubSpot’s latest marketing data, SEO updates, and more

🔍 Meta Ads Future, Shopify’s Big Bet, Instagram Strategy Refresh

🔍 Meta Ads Future, Shopify’s Big Bet, Instagram Strategy Refresh

Plus: How to make customers spend more, why GA4 kills last-click thinking, Pinterest’s CTV acquisition, and more.

🧩 Long-Tail SEO Is Back, Broken Personalization, The Bias Behind Bad Marketing

🧩 Long-Tail SEO Is Back, Broken Personalization, The Bias Behind Bad Marketing

Plus: McDonald’s AI Christmas ad backlash, new data on why UGC is outperforming others, how AI reshapes content strategy, and more.

🤝 Trust That Actually Converts, 2026 Content Strategy, Why “Free Stuff” Is Dead

🤝 Trust That Actually Converts, 2026 Content Strategy, Why “Free Stuff” Is Dead

Plus: How performance marketers must evolve, Why segment data when traffic drops, TikTok’s new rollout, and more.

📨 Email Rebounds, How AI Agents Reshape the Funnel, Social Trends Defining 2026

📨 Email Rebounds, How AI Agents Reshape the Funnel, Social Trends Defining 2026

Plus: ad tech transparency, Meta updates its EU ad model, global ad revenues surge, and more.

🚀 Ecommerce PPC Decoded, The Christmas Delivery Race, The Strategy Built for Fast Growth

🚀 Ecommerce PPC Decoded, The Christmas Delivery Race, The Strategy Built for Fast Growth

Plus: Why older Shorts are tanking, Skims’ livestream moment, and more.

⚡Fastvertising Wins, NYT’s Video Formula, 5 Cultural Shifts Shaping 2026

⚡Fastvertising Wins, NYT’s Video Formula, 5 Cultural Shifts Shaping 2026

Plus: Email wins for the holiday rush, AI models breaking SEO workflows, uncovering your brand’s purpose, and more.

💡 The New Influencer Math, Eddie’s Genius Email Trick, TikTok Creator Ads Win Big

💡 The New Influencer Math, Eddie’s Genius Email Trick, TikTok Creator Ads Win Big

Plus: AE’s loyalty boom, Google’s absurd AI headline rewrite tests... and more.

📧 Email Psychology Hack That Works, Meta’s New Reels Playbook, OpenAI Sparks Backlash

📧 Email Psychology Hack That Works, Meta’s New Reels Playbook, OpenAI Sparks Backlash

Plus: Carlsberg's successful long-form ads strategy, How TikTok & YouTube's older audiences is drive influencer growth, and more.

📉 (Marketing) Data Strategy Playbook, AI Social Market to Hit $10B, YouTube Shorts Dominates

📉 (Marketing) Data Strategy Playbook, AI Social Market to Hit $10B, YouTube Shorts Dominates

Plus: Nestlé’s AI-moderated consumer interviews, X’s new algorithm ranking, Google Search Console delays, and more.

🛍️ Black Friday 25 Data Shock, Claude’s New Marketing Superpowers, AI’s Messy Impact on Customer Journeys

🛍️ Black Friday 25 Data Shock, Claude’s New Marketing Superpowers, AI’s Messy Impact on Customer Journeys

Plus: Americans flee major social platforms, Google rejects “rewrite your AI content” fixes, TikTok's case study on how to cut CPA 4×, and more.

🙃 The Fake Apology Trend, Manscaped’s Funnel Flip, News Ads Outperform Expectations

🙃 The Fake Apology Trend, Manscaped’s Funnel Flip, News Ads Outperform Expectations

Plus: TikTok’s creator advantage, SEO’s Reinvention, Poppi’s playbook for cultural dominance, and more.

🧠 Reddit’s Secret Insight Engine, ChatGPT Citation Science, Pinterest’s Search-Led Growth

🧠 Reddit’s Secret Insight Engine, ChatGPT Citation Science, Pinterest’s Search-Led Growth

Plus: Trend-hopping decision frameworks, Brand–creator alignment, Early Black Friday spend, and more.

🚨 AI Slop in Marketing, Content Pillars That Scale, Insults-as-Ads Strategy

🚨 AI Slop in Marketing, Content Pillars That Scale, Insults-as-Ads Strategy

Plus: TikTok Foundry’s new accelerator program, OpenAI’s Shopping Research tool, American Eagle taps Martha Stewart for holiday growth and more.

🔍 Snap’s Q5 Playbook, Smarter BF Emails, The New Visibility Battle

🔍 Snap’s Q5 Playbook, Smarter BF Emails, The New Visibility Battle

Plus: Meta ad bugs, AI-driven content decay, multilingual strategy, and more.

🔥 MMM + Incrementality Heat Up, 5 Marketing Creator Ideas for CM, SEO's Next Era

🔥 MMM + Incrementality Heat Up, 5 Marketing Creator Ideas for CM, SEO's Next Era

Plus: Meta revamps Groups, WhatsApp’s About bubble, CTR shifts, AI-powered shopping, and more.

👀 Creators Under Pressure, TikTok’s Wellness Hub, Gen Z Rewrites the Holidays

👀 Creators Under Pressure, TikTok’s Wellness Hub, Gen Z Rewrites the Holidays

Plus: TikTok growth tips, ChatGPT group chats roll out globally, American Vintage’s Instagram playbook, and more.

💼 Why Marketing Budgets Get Cut, Google & Meta Reporting Clarity, Holiday CRO Must-Dos

💼 Why Marketing Budgets Get Cut, Google & Meta Reporting Clarity, Holiday CRO Must-Dos

Plus: TikTok’s new AI controls, Meta wins a major antitrust ruling, synthetic personas for market research and more.

📱 ChatGPT Traffic Myth Exposed, Pinterest’s 52% Problem, Instagram Upgrades HDR

📱 ChatGPT Traffic Myth Exposed, Pinterest’s 52% Problem, Instagram Upgrades HDR

Plus: Offline conversions for better ROAS, Snapchat’s new chats, Meta’s creator protections, Gap’s cultural playbook & more.

Load more

Marketing Briefly

5-minute daily summaries of the most interesting marketing stories, tech, digital trends, strategy and actionable insights for busy marketers, founders, and growth leaders.

© 2025 Marketing Briefly.

Report abuse

Privacy policy

Terms of use

Powered by beehiiv